This post is not meant to talk about the general state of consumerism in Japan, but rather my own experience with it. The former is a whole different beast!
In my American lifestyle I consider myself a frugal person. I have developed a good gauge of what my needs vs. my wants are which leads me to being a good saver and a pretty conservative consumer. I rarely used shopping as therapy and I would go days and days without spending a dollar.
However, that changed when I moved to Japan. Much to my discomfort, I find that I spend money just about every single day here. I know this because I have a habit of tracking all my spendings. Each day I hand write what I spent on what, just to keep myself accountable for where my money is going. I hate looking back at this log and seeing nearly every single day have an entry.
I attribute these reasons to this habit:
- Food and other groceries are sold in small portions here in Japan. This means that people make daily or almost daily trips to the supermarket, thus spending money frequently.
- Convenience stores and vending machines are absolutely everywhere. Want a quick snack? Something to drink? Those things are never far from your reach. The temptation for things like these is never far.
- For the first several months I was shopping as entertainment. Even frequenting the nearby drug store offered a fun time. Seeing and trying different products had an exotic feel to it.
- I am missing several elements of a life that fill me up emotionally. Easy and frequent access to close friends, family and familiar places that give me peace and joy began to be replaced by consumption.
- New and different foods are still novelties to me. I enjoy buying and trying new things while I have the chance.
- Japan is full of consumer goods. I've never been surrounded by so many high quality malls before.
All this being said, I am still saving more money here in Japan than I was saving in the U.S. It didn't seem so at first, because of the high cost of food, but not owning a car and my low rent costs means I have more money left over at the end of a pay period.
In this way it's less about the money being spent, but rather the hold that the need to consume has over me. I keep saying that once I am out of Japan I think this will stop. I hope that it does. I think I can easily return to my grocery visits that will last me a week to 10 days and getting by with the same basic foods that I enjoy.
What this has taught me is that consumption can sometimes fill emotional gaps in a person's life. This is the first time I've felt empty and lost enough to try and fill those spaces with consumption. What I know to be true is that consumption will never fill me up, but at times I still find myself doing it.
What this has taught me is that consumption can sometimes fill emotional gaps in a person's life. This is the first time I've felt empty and lost enough to try and fill those spaces with consumption. What I know to be true is that consumption will never fill me up, but at times I still find myself doing it.